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Tuesday, May 17, 2011

Collaborative Cosmeceutical Study | BLUE THING #1: Surveys, Polls, Analysis and Findings



Collaborative and Cooperative Study

What we're doing: This is a real-time case study being undertaken by Adam J. Kovitz, Douglas Castle and several of the Divisional Presidents of TNNWC, . Our selected client is a wonderful gem of a company called Rene Derme with a website at http://www.renederme.com.


The Company:
Rene Derme's Skin Renewal Cream

Rene Derme (meaning "Born again skin"), a TNNWC member and client, is a company that produces cosmeceutical products (an etymological marriage of cosmetics and pharmaceuticals). There is genuine science to support these products, and they have the advantage of being soothing and non-allergenic.

The Challenge For Us:
Building a legend, building a brand, generating a buzz, expanding markets, increasing marketshare within each market and earning a growing client base of loyalists for a uniquely wonderful but little-known company. While the company has a presence on the internet (a website), and a loyal following of repeat clients who unconditionally endorse the skincare products and applaud the company's products and warmly personalized service, Rene Derme has not taken advantage of communications technology which we feel will catapult its sales by several orders of magnitude over a short period of time. At present, its new clients come by personal referral from faithful existing clients, many who offer grateful testimonials. And yes, the client base is certainly growing -- but we intend to exponentialize this rate of growth.


How You Can Participate:

1.) If you are not familiar with the brand, visit the website http://www.renederme.com
2.) Fill out the two-minute opinion poll (the poll is anonymous) by clicking here.





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The Emergence of The Relationship Economy

The Emergence of The Relationship Economy
The Emergence of the Relationship Economy features TNNWC Founder, Adam J. Kovitz as a contributing author and contains some of his early work on The Laws of Relationship Capital. The book is available in hardcopy and e-book formats. With a forward written by Doc Searls (of Cluetrain Manifesto fame), it is considered a "must read" for anyone responsible for the strategic direction of their business. If you would like to purchase your own copy, please click the image above.

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